I love this packaging. The art director and myself decided that we needed to do the unusual, show the front and back label of this brand. The image of the goat wraps around the label. I think it is funny to see the whole image of the goat with the two bottles together. It reminds me of the scene where there is an elk head on the wall and you walk into the next room and the rest of the elk’s back end is coming through the wall.